Modern Journalist Toolkit 14: Saving and organizing clips

Modern Journalist Toolkit 14: Saving and organizing clips

Way back in the day, our freelance ancestors clipped their articles out of paper magazines and newspapers with scissors, and made photocopies to send to editors. They sent the clips (or cuttings) with a system called snail mail. It cost money and it took days–many thousands of minutes longer than the emails and links we […]

Modern Journalist Toolkit 7: Three-minute marketing makeover

Modern Journalist Toolkit 7: Three-minute marketing makeover

The humble email signature is one of the overlooked workhorses of your marketing efforts as a freelance writer. You are more likely focusing on the brilliant idea you’re developing and pitching, but the contact details you provide give you an opportunity to come across as thoughtful and professional—or not. In the worst-case scenario, your signature […]

Modern Journalist Toolkit 3: Home Office Hacks for Writers

Modern Journalist Toolkit 3: Home Office Hacks for Writers

Like most freelancers these days, my office is where my laptop and cell phone are. I do well with a home office/out of the office split. At home, I have lunch the way I like it, and a puppy who likes to go for mid-morning walks. At a cafe, I have the buzz of people […]

3 Quick Online Portfolio Solutions

3 Quick Online Portfolio Solutions

Once upon a time, in a decade long, long ago, I hand coded my own writer website. To save money. (You’ve probably already heard that time is money, but apparently I hadn’t.) Back then, the site looked pretty good–for somebody who did it via HTML for Dummies. Problem was that I forgot to anticipate that […]

Infographic: How to Become a Successful Freelance Writer

After hearing me describe the process of deconstructing a magazine to identify the most freelance-friendly sections, and how to customize a story idea, a student stared at me, with her mouth agape. “That sounds like a lot of work,” she said. Well, yes. But anybody who spends any time reading how-to-pitch type guides quickly hears […]

On my bookshelf: Solrevolution

On my bookshelf: Solrevolution

“My” new book has been published! I wrote the South African sections of Solrevolution, which has finally arrived from Sweden thanks to the South African postal strike ending. If Monocle were to create a coffee table book in Swedish about solar energy, this is what it would look like. Another post soon to come on […]

Can a writer take pictures too?

Can a writer take pictures too?

Recently a writer made a crack on freelance message board about how the quality of the publications must be poor if they let the same person handle both words and images. I understand the reasoning behind hiring specialists to focus on the area that they handle best, but when for whatever reason the publication isn’t […]

It’s a sign

Posted in Cape Town, design
It’s a sign

Hand-lettered signs were once ubiquitous in Cape Town, but are rapidly being replaced by printed plastic-y signs. Here are a few from Brooklyn, Cape Town.